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G&E GENERATING BIG SOUND FOR CINEMATIC SPOTS

New York, NY (February 15, 2006)

Because some television promos and commercial spots are movie-sized, G&E Music has begun concocting epic soundtracks for their clients. In two such recent projects, G&E composed and recorded orchestral scores for a promotional campaign for The History Channel program "Digging For The Truth," and for a Public Service Announcement for the USO.

Since "Digging For The Truth" follows an undeniably Indiana Jones-type character through real-life expeditions, The History Channel wanted a real bombastic score for the promos, a la John Williams. G&E Music had collaborated with The History Channel on a couple of promos over the past several months, making a fan of line-producer Michael Scalere. Scalere recalls the first piece G&E delivered: "It was a re-tooling of Van Halen's "Ice Cream Man" for our History Channel Summer Campaign. It turned out awesome and for the next few projects I began to realize what they could offer to my promos."

 



 

Scalere assigned the "Digging For The Truth" promos to G&E, knowing with this bigger budget project, G&E would have the opportunity to really flex their musical muscles. G&E's Glenn Schloss and Erik Blicker composed the score and G&E's Brian Quill did the sound design and mixed all the spots. Blicker describes, "We got to employ a lot of cool techniques to make our studio sound like a huge orchestral tracking space. Utilizing top notch classical musicians combined with the GigaSampler, we captured the sound of an 80 piece orchestra."

Though the project changed direction in the middle of production, and the animation, created by NYC-based So Animation, had to be completely redone to make an entirely new adventure setting, G&E's score was a solid backdrop. Scalere explains, "During the process of making that promo everything you see on screen changed at some point or another, except the audio track, which remained the one thing we knew was right on the money the first time out, with the temp track. And, once the guys filled it in with more instruments, it was just as big as any blockbuster film." Having the sound designer right next door proved helpful to the success of the overall project, according to Blicker. "It was a real eye-opener just how big and grand and cinematic we were able to make this, having control over all the elements--the sound design, score and mix." And Quill agrees that such close communication from sound designer to score composer, made for a better final product.

 

It was really helpful to have a continuing dialog, to discuss where the intensity is coming from, what kind of instrumentation would be used and how it would be mixed, so that we could best fit this intense ice crackling, for example, with this really intense music," Quill notes. "And, I was doing rough mixes almost every day, listening on different systems to get an idea of how the instruments were cutting relative to what the sound design was doing. And that kind of attention made a lot of difference, particularly in the low end where we EQ'd to get this earth-shaking ice-shattering sound." Scalere adds: "Everyone at the History Channel loved the "Digging" promo because the soundtrack put them in the mindset we were hoping to achieve, an Indiana Jones type of adventure.

 

In another exciting display of their orchestral chops, G&E's Schloss and Blicker provided a powerful score for a recent USO PSA, this time working with sound designer Ian Kach, of K Street Digital, in Washington, D.C. Another rich soundtrack-style piece, with strong bass drum accents and heroic French horns, the USO score is both a patriotic appeal for support and a fitting tribute. And, this was another home run for G&E, according to Kach. "We were looking for something very big and cinematic that, of course, would also not get in the way of the voice-over message," says Kach. "Right off the bat, they nailed it with this first track. Everybody was very, very happy with the music, it fit what we were looking for exactly."

Scalere adds, "I like working with G&E because they are two guys who understand musical genre. Like a good film director, or good actor, artists must understand their craft in order to work in any genre. In their case, it is music. I wouldn't have been able to utilize their talents if they were the rock guys' or 'the big score guys'. They are musicians who genuinely love music."


 



Watch Digging