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G&E GENERATING BIG SOUND FOR
CINEMATIC SPOTS
New York, NY (February 15,
2006)
Because some television
promos and commercial spots are movie-sized, G&E Music has
begun concocting epic soundtracks for their clients. In two
such recent projects, G&E composed and recorded orchestral
scores for a promotional campaign for The History Channel program
"Digging For The Truth," and for a Public Service
Announcement for the USO.
Since "Digging For
The Truth" follows an undeniably Indiana Jones-type character
through real-life expeditions, The History Channel wanted a
real bombastic score for the promos, a la John Williams. G&E
Music had collaborated with The History Channel on a couple
of promos over the past several months, making a fan of line-producer
Michael Scalere. Scalere recalls the first piece G&E delivered:
"It was a re-tooling of Van Halen's "Ice Cream Man"
for our History Channel Summer Campaign. It turned out awesome
and for the next few projects I began to realize what they could
offer to my promos."
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Scalere assigned the "Digging
For The Truth" promos to G&E, knowing with this bigger budget
project, G&E would have the opportunity to really flex their musical
muscles. G&E's Glenn Schloss and Erik Blicker composed the score
and G&E's Brian Quill did the sound design and mixed all the spots.
Blicker describes, "We got to employ a lot of cool techniques
to make our studio sound like a huge orchestral tracking space. Utilizing
top notch classical musicians combined with the GigaSampler, we captured
the sound of an 80 piece orchestra."
Though the project changed
direction in the middle of production, and the animation, created
by NYC-based So Animation, had to be completely redone to make an
entirely new adventure setting, G&E's score was a solid backdrop.
Scalere explains, "During the process of making that promo everything
you see on screen changed at some point or another, except the audio
track, which remained the one thing we knew was right on the money
the first time out, with the temp track. And, once the guys filled
it in with more instruments, it was just as big as any blockbuster
film." Having the sound designer right next door proved helpful
to the success of the overall project, according to Blicker. "It
was a real eye-opener just how big and grand and cinematic we were
able to make this, having control over all the elements--the sound
design, score and mix." And Quill agrees that such close communication
from sound designer to score composer, made for a better final product.
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It was really
helpful to have a continuing dialog, to discuss where
the intensity is coming from, what kind of instrumentation
would be used and how it would be mixed, so that we
could best fit this intense ice crackling, for example,
with this really intense music," Quill notes. "And,
I was doing rough mixes almost every day, listening
on different systems to get an idea of how the instruments
were cutting relative to what the sound design was doing.
And that kind of attention made a lot of difference,
particularly in the low end where we EQ'd to get this
earth-shaking ice-shattering sound." Scalere adds:
"Everyone at the History Channel loved the "Digging"
promo because the soundtrack put them in the mindset
we were hoping to achieve, an Indiana Jones type of
adventure.
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In another exciting display of
their orchestral chops, G&E's Schloss and Blicker provided
a powerful score for a recent USO PSA, this time working with
sound designer Ian Kach, of K Street Digital, in Washington,
D.C. Another rich soundtrack-style piece, with strong bass
drum accents and heroic French horns, the USO score is both
a patriotic appeal for support and a fitting tribute. And,
this was another home run for G&E, according to Kach.
"We were looking for something very big and cinematic
that, of course, would also not get in the way of the voice-over
message," says Kach. "Right off the bat, they nailed
it with this first track. Everybody was very, very happy with
the music, it fit what we were looking for exactly."
Scalere adds, "I
like working with G&E because they are two guys who understand
musical genre. Like a good film director, or good actor, artists
must understand their craft in order to work in any genre.
In their case, it is music. I wouldn't have been able to utilize
their talents if they were the rock guys' or 'the big score
guys'. They are musicians who genuinely love music."

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